Signal detected. Matchday energy activated.

There are matchdays you can feel…
And others you can transmit.

Ball On Top was born with a clear idea: football fandom is not from this planet. That’s why our campaign starts from a shared fiction: each team belongs to a different extraterrestrial community, with its own language, rituals, and signals.

We’re not here to invade anything.
We’re here to amplify the energy.

Fan communities playing in another league

Each team, one orbit. Each fan, part of the crew.

Fans say it clearly: Ball On Top isn’t for just any day.

“This isn’t for just any match. It’s for when something’s at stake.”

Each community — Barça, Atleti, Benfica — works like a different crew, with its own codes and a unique way of celebrating. The cap, the LED ball, and the gesture of lifting it act as a recognisable signal among those in the same orbit.

When the signal lights up

It’s not just light. It’s a message.

The LED ball is the key moment. The instant when celebration becomes visible.

“When it lights up, people know something just happened — even if they’re not watching the match.”

That’s where the campaign makes sense: it’s not just light, it’s a message. A way of saying a goal was scored, there’s life here, there’s fandom.

From matchday to cult object

Even out of orbit, it keeps sending a signal.

Many fans keep their Ball On Top on display even when there’s no match.

“I keep it on the shelf. It’s like a totem.”

Each pack isn’t just an accessory: it’s a symbol of belonging, a piece that connects fans even when the ball isn’t rolling.

A project newly landed on Earth

Ball On Top has just landed.

These first opinions come from our closest circle and from the first fans who joined the mission. Now we want to hear many more voices.